8 Winter Sweater Trends You Don't Need More Than $40 For

Sponsor Content Created With Who What Wear, Target

Every year, from just before the start of fall through the tail end of winter, we write a lot of sweater content. 'Tis the season, you know? But each time said season comes around and I begin to round up a selection of amazing sweaters, I'm always reminded of and surprised by how shockingly expensive they can be. From hundreds for something that looks deceptively simple to thousands once you get into serious designer knitwear, there's a whole category of the basic reserved for the budget-less shopper—and that's okay because, of course, there's also one for the budget-conscious, or simply anyone who loves a good deal or stylish knit.

Enter our Who What Wear Collection for Target, where, at this very moment, you can find one of any eight major winter sweater trends for no more than $40. From metallics to cable-knits to cardigans, just keep scrolling to see and shop each one and get inspired by how to wear them thanks to some of our favorite style setters.

1. Cable-Knit

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2. Cardigan

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3. Striped

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4. Animal-Print

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5. Metallic

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6. Short-Sleeve

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7. Popcorn-Stitch

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8. Plaid

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Up next? Nine winter outfits we're copying from celebs.

Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.