It's Here! See the First Lookbook for Our Target Collection

Nicole Kliest

Back in October, we announced the special news about Who What Wear's upcoming partnership with Target in the US, and today we’re very excited to share the lookbook with you!

To launch the collection, our US team have designed key wardrobe builders, like a drapey trench, a faux-leather moto jacket, and the perfect mid-wash jeans. Also included, are of-the-moment pieces for you to experiment with—think a lace-up tee and culottes. Oh, and elevated accessories to tie your ensembles together, which explains the stylish selection of bags (this editor personally can’t wait to get her hands on that circle version!).

The team worked with some really great fabrics to keep your outfit looking expensive (textured cottons, guipure lace, and linen jersey, to name a few) and incorporated eye-grabbing prints and colours, all inspired by street style from around the world.

If you're heading over to the US, you can start shopping come January 31 (sizes 2 to 26), but in the meantime scroll down to see the lookbook! You can also take a peek at stylish influencers Lily Kwong, Zanita Whittington, and Gala Gonzales wearing the collection for ideas on how you can style it!

So what do you think? Tell us all of your thoughts in the comments below and then shop Target locally if you can't get to the US in time!


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