As Billboard reports, "The planned demonstration was put together by Roc Nation senior VP Meg Harkins and Karen Rait, rhythmic promotion at Interscope/Geffen/A&M Records, after realizing that 'Music's Biggest Night' was coming without any plan in place to show support for the movement against sexual harassment." So far, musicians like Rita Ora, Kelly Clarkson, Halsey, and Rapsody have all jumped on board with the symbolic gesture.
And why were white roses selected? Billboard explains: "They chose the white rose because it is a practical and traditional accessory with a symbolic color: The suffragettes wore white during their protests and, more recently, Hillary Clinton wore white at Donald Trump's presidential inauguration, says Harkins." We look forward to seeing the movement honored and supported in a meaningful way this weekend.