Guess Which Trend Has Quadrupled in Popularity Since the Election Started
As it turns out, not even the fashion industry is immune to the effects of this year's U.S. election. Lyst reports that searches for one style in particular have spiked due to election coverage: white pantsuits. In fact, Lyst revealed that searches for the trend have grown a whopping 460% since January. Of course, there was a particular surge in interest after Hillary Clinton wore a white Ralph Lauren pantsuit to the final presidential debate.
The colour also happens to have a deeper meaning behind it, as it's linked to the suffrage movement. The New York Times' Vanessa Friedman explained the significance: "A grass-roots movement on social media has been urging women to #WearWhiteToVote in solidarity with the American suffragists, who adopted the colour as one of their signatures and fought for what has now come (at least partly) to fruition: the first woman as a major party’s candidate for president."
Want in on the trend? Scroll down to see Hillary Clinton's now-iconic white pantsuit, and shop our favourite ways to try the look!