A big part of my job as a digital fashion editor is to source pieces online that are the most worthy of your paycheck. In doing so, I've discovered where to shop online for every single type of clothing and accessory under the sun. Sure, I very regularly find myself scrolling the inventory of the internet's big-box e-tailers, but there are a handful of other, more under-the-radar shopping sites that I find myself coming back to almost every single day. These sites are where I find fresh stock from the more indie brands that may not have made their way to the aforementioned big-box sites, and that's what I love about them. All eight sites listed below started as brick-and-mortar boutiques in cool cities across the country, and thanks to the beauty of the internet, they can be at my door in a few shorts days.
Read on to shop my current picks from the cool online sites I check almost every day.
Shop Super Street
The Frankie Shop
Don't hesitate if you see something you like on The Frankie Shop, as the Lower East Side–based store (which also features an outpost in Paris) quickly sells out of the coolest pieces. Expect a nice edit of both affordable and high-end pieces.
Need Supply Co.
Richmond, Virginia–based Need Supply Co. updates its stock with the best pieces from the coolest brands so frequently that I feel guilty if I go a week without checking the new arrivals section.
Lisa Says Gah
Lisa Says Gah is based in San Francisco, and it expertly captures the city's effortless, youthful aesthetic. Expect brands like Ganni and Paloma Wool alongside its own namesake brand.
If I could stand the cold and live in Milwaukee, I'd be a regular at Bona Drag. But luckily, I can shop the e-commerce version of the store, which is particularly strong in the shoe and jewellery departments.
NYC-based Fivestory is the ultimate one-stop shop. It stocks both high-end designer pieces and cool indie brands, much of which is available for preorder before it's released anywhere else.
Mohawk General Store
Mohawk General Store is located in Los Angeles' hip Silverlake neighbourhood, and it perfectly captures the vibe of an in-the-know L.A. girl. Bonus: It stocks menswear and chic home goods, many of which would make excellent gifts.
Another L.A.-based store (but this one's online only), The Dreslyn is a go-to destination for anyone with polished, minimal style, with all the best brands on their radar.
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