The Rumors Are True: This Charlotte Tilbury Foundation Is Viral and Worth It

Sponsor Content Created With Charlotte Tilbury

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(Image credit: Charlotte Tilbury)

I couldn't deny how easily influenced I am by the products and brands I see on TikTok if I tried. Sometimes, it takes seeing the same sponsored ad on my For You Page for a week straight, and other times, all it takes is the first seven seconds of a minute-long product review. Regardless, I can't seem to escape TikTok's viral products, and I'm not mad about it. When it comes to makeup, Charlotte Tilbury is often front and center—and for good reason. The Beautiful Skin Foundation has made its way onto the screens (and faces) of top beauty enthusiasts who can't stop singing its praises. This foundation has a medium-coverage liquid formula that's made with ingredients that improve the look of your skin with every wear. "Glowy," "hydrating," and "natural" are the buzz words in every review, and I don't know about you, but I don't need any more convincing.

If you're anything like me and you're already sold on this foundation, you can book a free 15-minute virtual consultation with Charlotte Tilbury's foundation experts. The brand also offers a Foundation Finder powered by beauty AI and light technology for a flawless match in just 60 seconds. Below, I've included some of Charlotte Tilbury's best-selling products to give you the perfect base for your makeup routine. Keep scrolling for primers, setting sprays, brushes, and more.

Foundations

Primers

Powders and Setting Sprays

Brushes and Tools

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).