The Streetwear Brand the Kardashians and Hadids Love

Dacy Knight

Unravel Project has been on our radar for a while now, what with its hard-to-miss bomber seen worn by every other member of the Kardashian-Jenner clan, Gigi Hadid, and Rihanna. With its latest Spring 2017 showing at Paris fashion week and a glowing profile from, it looks like it's about to become an even bigger hit.

The mastermind behind the celebrity-loved streetwear line is its 36-year-old founder and creative director, Ben Taverniti. As reported by W in August, the French native's motto is, "To create something new you must first destroy." This maxim is most evident in his pieces, which are distressed, cut, and frayed to the coolest degree.

Most recently, Kim Kardashian West has been sporting the brand's signature lace-up pants attending shows in Paris while Kourtney Kardashian was spotted at Unravel's impromptu party at the Plaza Athénée.

Ben Taverniti tells his goal is to "redo the classics." For his most recent Spring 2017 collection, the inspiration came from Venice Beach in the '90s, adding a shock of neon to the label's usually all-black offerings.

Keep scrolling to shop some of the label's most coveted pieces below.

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