Ask New Yorkers Where Their Basics Are From—9 Times Out of 10, It's This Brand

Sponsor Content Created With Uniqlo

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(Image credit: UNIQLO)

New Yorkers are the chicest people I know, and I swear it stems from the most basic parts of their wardrobes. Yes, their designer accessories and integration of seasonal trends are also at play, but at the core, you can always find these three things: basic tops, stylish outerwear, and timeless denim. I'm always on a quest to simplify my style, so I asked my fellow city dwellers to tell me exactly where I can purchase these basic pieces. And nine times out of 10, the answer is UNIQLO. This Japanese retailer is responsible for producing high-quality apparel at an accessible price point, and New Yorkers can't get enough. Its latest collection is inspired by effortless French style (think classic blazers and cozy ribbed sweaters), and something tells me these items won't stay in stock for long. My fall wardrobe, for one, is begging for these new additions. Keep scrolling to shop UNIQLO's latest arrivals. 

Tops

Coats

Bottoms

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.