Burberry Isn't the Only Designer Shaking Up Fashion Week
When news dropped of Burberry’s decision to make all future runway shows seasonless and immediately available to consumers, we could hardly contain our enthusiasm. But we’re even more thrilled to report it isn’t the only brand shaking up the long-standing fashion week formula.
Tom Ford has also restrategised its approach to the runway and will now show twice a year beginning this September, rather than the previously announced February 18 NYFW debut. Additionally, the collection debuts will align with in-store product launches, making them immediately shoppable.
Ford has been known to flip the script on fashion week formats in the past, skipping London runways in favour of more intimate NYC presentations. The brand even went so far as to premiere its S/S 16 line in video format, featuring Lady Gaga.
In regard to his most recent announcement, Ford told WWD, “We have been living with a fashion calendar and system that is from another era.” He continued, “Our customers today want a collection that is immediately available.” We couldn’t agree more.
There’s more good news: Ganni announced the sale of its straight-off-the-runway Curtis “Game Over” T-Shirt earlier, a decision that already has style stars like Pernille Teisbaek shopping and promoting it on social media. Sadly, it doesn’t appear to be shipping here just yet, but we’ll take this as yet another indicator of the shift toward a customer-friendly fashion week.
Scroll down to shop some of our favourite Tom Ford and Ganni pieces!