What to Buy Now

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I Study Brands for a Living (No, Really, I Do)—These 7 Are by Far the Coolest
All the cool people are wearing them.
Zara Sales Are My Kryptonite—40 Discounted Finds That Hurt So Good
Hesitating isn't an option.
  • H&M
Go Off, H&M—35 New Arrivals That Look Like They Cost $500+ But Actually Don't
A guide to looking expensive.
These Are the Only 39 Finds From Net-a-Porter's Sale You Need to See, Period
You know what to do.
I've Been Patiently Awaiting Nordstrom's Big Sale—34 Finds on My Buy List
Hesitating is not an option.
100+ Shopping Tabs Later, I Discovered the 34 Absolute Best Finds for Summer
My carts are overflowing.
We Test-Drove 10 Eco-Friendly Brands—Now, We Can't Stop Talking About Them
It's your turn next.
Urban Outfitters Low-Key Just Put a Ton of Bikinis on Sale—19 to Buy Immediately
The deals end on May 2.
My Basics Are in Need of Replenishing—18 I Tried From Nordstrom and Loved
Four hours later, my staples were back to peak form.
My Entire Text Exchange With My Mom Is Links From Shopbop—43 Finds We Both Loved
Like mother, like daughter.