Drugstore Beauty
Drugstore Beauty to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I Never Wear Lipstick Without a Good Liner—16 I'm Currently Obsessed With
One is always in my handbag.
By Maya Thomas
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The $8 Face Oil Kendall Jenner Uses to Prep Her Skin for French-Girl Makeup
Plus, her favorite anti-acne face wash.
By Kaitlyn McLintock
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I'm a Beauty-Obsessed Fashion Editor—Tour My Current Holy-Grail Product Routine
Start making room in your makeup bag.
By Grace O'Connell Joshua
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This $8 Product Is the 3-Second Key to Damage-Proof Skin
Your skin deserves extra TLC.
By Maya Thomas
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95% of Mascaras We Apply to Our Bottom Lashes Smudge—Here Are the 5% That Don't
You're welcome.
By Maya Thomas
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Apparently, Fashion People Everywhere Carry *This* in Their Bag at All Times
It's a must.
By Maya Thomas
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7 Iconic Eyeliners and the 7 Affordable Dupes You'll Love Even More
We pinky-swear.
By Erin Jahns
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The 7 Most-Wanted Face Creams and Their Less Expensive Drugstore Dupes
So good.
By Erin Jahns
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This Key Hair Staple Is a Must for Keeping Your Curls Juicy AF
It's time to take the plunge.
By Maya Thomas
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15 Drugstore Foundations Makeup Artists and Beauty Editors Obsess Over
They're just as good as their more expensive counterparts.
By Erin Jahns
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This Is the Best-Selling Mascara on Amazon, and It's Only $5
You've probably never heard of it.
By Erin Jahns
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15 Drugstore Highlighters That Fake the Look of a $5000 Luxury Vacation
Give yourself a literal glow-up.
By Kaitlyn McLintock
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We Just Found 30 Holy-Grail Shampoos and Conditioners (PS: They're Under $21)
You're welcome.
By Maya Thomas
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These 14 Bronzers Fake a Post-Vacation Glow for $13 or Less
Plus, they're top-rated.
By Erin Jahns
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Kim Kardashian Wore Essie Nail Polish on the Red Carpet—Here's the $13 Shade
I predict it will sell out.
By Kaitlyn McLintock
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I Just Tried This Under-Hyped Drugstore Skincare Brand, and OMG I Am *Impressed*
It's a serious winner.
By Shawna Hudson
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Just Because, I'm Telling You the $74 Designer Perfume Ulta Shoppers Love
Ready, set, spritz.
By Maya Thomas
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These Under-$12 Lip Glosses Give High-End Ones a Run for Their Money
You didn't hear it from me.
By Shawna Hudson
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People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive Ones
Any guesses?
By Maya Thomas
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These Are the 14 Best Body Lotions to Ever Exist, Period
According to our editors and customer reviews.
By Kaitlyn McLintock
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If You Took Me to CVS, I Would 100% Walk Out With These 16 On-Sale Gems
Let's go shopping.
By Emma Walsh
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Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting Powders
There's no need to break the bank.
By Maya Thomas
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FYI: You Shouldn't Spend More Than $18 on This Popular Beauty Product
Seriously.
By Erin Jahns
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9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive Counterparts
We're shocked, TBH.
By Erin Jahns
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Dermatologists Swear This $10 Exfoliator Is the Secret to Glowing Skin
You'll want to add this to your routine, trust me.
By Shawna Hudson
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The Secret Drugstore Blushes That Rival 10 High-End Favorites
They're $15 and under.
By Erin Jahns
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Believe It or Not, Kendall Jenner's 3 Favorite Makeup Products Are $16 or Less
Celebs are just like us.
By Kaitlyn McLintock
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The Internet Can't Stop Talking About Hilary Duff's $7 Aqua-Blue Eyeliner
Get it before it's gone.
By Kaitlyn McLintock
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Behold: The Under-$20 Primers Makeup Artists and Editors Love
A flawless base for less than $20? Sign me up.
By Shawna Hudson
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These Are the Only Concealers That Cover My Dark Circles (and They're Under $10)
Dark circles who?
By Shawna Hudson