The Swimsuit Trend Everyone Should Buy Into
This month at Who What Wear, we've been focusing on slow fashion, highlighting brands that focus on how they create their products—focusing on sustainable and ethical practices. While you may have once felt that you had to choose either trendy or conscious (you couldn't have both), these days that's not the case. In the swimwear space especially, there is a wide range of chic brands offering designs that fit and flatter a range of body types.
It's only fitting that swim brands are helping pioneer the slow-fashion movement because there's nothing that represents a move out of the fast lane quite like crashing on a beach somewhere sunny. So with the aim of slowing down both in life and in our shopping choices, we're highlighting seven swim brands doing things right. From recycled fabrics to ethical production methods, you'll feel good supporting and wearing these brands.
Lingerie and swimsuit line Araks is known for its clean lines and bold pops of color, but lesser known is the brand's use of Econyl. The material is made from 100% recycled nylon that comes from abandoned fishing nets and other debris that would otherwise end up in a landfill.
Lacausa's cool basics have earned the brand a cult following in L.A., and now it has branched into swim. The swim collection is manufactured in Los Angeles factories under ethical conditions and focuses on locally sourced fabrics too.
Reformation's brand ethos is all about minimizing waste, and for its swim collection, suits are created with a reduced carbon footprint and using ethical practices. It doesn't hurt that these vintage-inspired pieces are super cute too.
Baserange's sleek designs go hand in hand with the brand's commitment to simple, sustainable innovation. One key tenet of the brand, according to its website is, "Baserange believes that a commitment to clean production will minimize environmental impact and benefit both the producer and the user."
While originally known for its spot-anywhere leggings, earlier this year, Outdoor Voices launched its first swim collection, which is produced with recycled nylon and is made for fun in the sun.
Mara Hoffman utilizes Econyl (the same recycled nylon fabric used by other sustainable swim brands) when designing her punchy-colorful suits. Her knack for prints and mixing and matching fun hues is undeniable.
California-based Vitamin A is produced in the golden state using EcoLux fabric, made from recycled nylon. Go to the brand for a '70s-inspired retro suit with a modern twist.
Now you're all set to swim in style (and sustainably).