The Swimsuit Trend Everyone Should Buy Into

Aemilia Madden


This month at Who What Wear, we've been focusing on slow fashion, highlighting brands that focus on how they create their products—focusing on sustainable and ethical practices. While you may have once felt that you had to choose either trendy or conscious (you couldn't have both), these days that's not the case. In the swimwear space especially, there is a wide range of chic brands offering designs that fit and flatter a range of body types.

It's only fitting that swim brands are helping pioneer the slow-fashion movement because there's nothing that represents a move out of the fast lane quite like crashing on a beach somewhere sunny. So with the aim of slowing down both in life and in our shopping choices, we're highlighting seven swim brands doing things right. From recycled fabrics to ethical production methods, you'll feel good supporting and wearing these brands.

Now you're all set to swim in style (and sustainably).

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