What the Cool Fashion Boys Are Wearing on Instagram—From a Guy's Perspective

I spend the better part of my days accomplishing three main tasks: writing, sourcing the market to find new must-have products, and scrolling through Instagram to uncover inventive new outfit ideas. While I primarily target women’s feeds to source inspiration for you, dear readers, I also follow a slew of stylish dudes. After all, I am a man (beard included).

While I use this stylish set as inspo for my personal style, their fashion choices are actually worth noting no matter where you fall on the gender spectrum. You see, the fashion boys of today churn out just-as-forward and playful ’fits as their fashion-girl counterparts—often repping the trends you’re loving as well. To give you a sense of what I mean, I rounded up 10 of my favorite guys on IG right now, featuring the looks worth testing out this fall. Let’s do this, boys.

Luka Sabbat: Old-School Suiting

This actor, street style star, and fashion collaborator (he’s worked with everyone from Dolce & Gabbana to Hugo Boss) is a certified industry force—oh, and legit is only 20 years old. He has that effortlessly-cool vibe on lock, so naturally is filled with outfit ideas, like this chill suit look here.

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Troye Sivan: Oversize Logo Bag

The rising pop star and gay icon (who just released his sophomore album, Bloom) has parlayed his music success into film and fashion, becoming the face of Valentino’s spring campaign as well as a red carpet mainstay. Meaning: He’s one to watch. I’m always eyeing his covetable accessories, including this very-right-now oversize logo bag.

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JS Roques: Green Layers

Don’t judge, but I’d be lying if I said I wasn’t a semi-stalker of the French couple behind @jaimetoutcheztoi. Alice Barbier and JS Roques not only have unique personal style, but they often coordinate their looks for street style domination as well. JS basically wears everything I want to in my daily life—this green dream included.

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Avan Jogia: Pops of Pink

You probably know Avan Jogia one of two ways: as an actor (who starred alongside Ariana Grande in Victorious) or as the IG star known for his ’90s-esque grunge looks. His ensembles never disappoint, and neither does his new pink hair, which looks flawless with his matching pink wardrobe accents. (Note: I’ve recently traded basic white and black socks for pink iterations. Boom.)

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Tan France: Voluminous Shorts

Queer Eye’s resident fashion expert knows what he’s doing. Yes, he gives solid style advice on the popular Netflix reboot, but he also floods his IG feed with laid-back yet polished outfits anyone and everyone should take note of. Case in point—this dope shorts ensemble that’s ideal for this between-seasons weather right now.

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Nick Young: Snakeskin Boots

Fun fact: I follow a slew of athletes on IG. No, not necessarily because of the sports they play (sorry, just not that into it), but for their legit off-court ensembles. I’m particularly enamored with Golden State Warriors player Nick Young’s sleek athleisure style. Come on—who doesn’t want to wear a pink-and-purple outfit with on-trend snakeskin boots? Exactly.

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Simone Marchetti: Crystal Jewelry

Simone Marchetti is a fixture on the fashion week circuit as the fashion editor for La Repubblica. He’s also known for pushing the boundaries when it comes to men’s style, constantly mixing prints and textures. I’m loving his take here on the popular womenswear trend of opting for eye-catching crystal jewelry from It lines like Roxanne Assoulin.

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Abdulaye Niang: Camo Accents

I’m personally no stranger to the military trend. I wear camo jackets all the time. If you too are looking for inspiration on how to style it, just turn to model Abdulaye Niang for guidance. He always turns to his Instagram to post not only his recent fashion work but also style shots featuring top trends like camo-accented pieces.

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Alex Badia: Racer Jacket

As the style director at WWD, Alex Badia is worth a follow. He consistently posts the latest from the front row at fashion month, as well as his inspiring outfits. These days, they seem to feature a plethora of athleisure-feeling ensembles with key pieces like the popular racer-inspired jackets out there right now.

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Giotto Calendoli: Flame Shoes

This Italian blogger, designer, and street style star just nails it every time, mixing classic menswear staples with cool new trends, like the flame-accented pieces everyone’s wearing right now. Let’s be real: His shoes below are hot, hot, hot.

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Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.