This Brand Invented a White Shirt That Won't Stain
On a scale of 1 to 10, a stained white shirt is pretty much off the charts when it comes to fashion emergencies. Which is exactly why this unstainable shirt collection recently caught our attention. Elizabeth & Clarke, the brand behind this unicorn of a shirt, initially presented its idea on Kickstarter, earning its $30k goal in just four days last year. Its latest Kickstarter campaign for a workwear collection raised the $40k goal in just one day, according to Refinery 29. The brand is a subscription-based service, although you can purchase shirts from the unstainable collection à la carte, with a new batch expected to ship in September.
Coming in four styles and three colours (blush and black in addition to white), the high-tech fabric "is treated to repel stains at a molecular level, with tiny fibres that prevent water- and oil-based liquid spills from even seeping into the garment—without losing the softness you want out of your go-to basics."
Intrigued? Keep scrolling to shop our favourite iteration of the shirt, and head over to their site to pre-order the rest! (Did we mention that each style is $70 or less?)