This Cult Byron Bay Label Just Took Over Paris

Amanda Bardas

What happens when our favourite Byron Bay-based label Spell & The Gypsy Collective travels to Paris with Australian fashion influencer Sarah Ellen? Only one of the most breathtaking fashion campaigns we’ve seen to date. You may remember this time last year when the brand travelled to New York with Alexandra Spencer—the collection was peak ’70s vibes—and this time around, it’s reinventing the ’90s.  

The collection features delicate vintage lace and embellished sequined pieces, with designer Isabella Pennefather  explaining “The collection is the haul you might walk away with after shopping in a little Parisian vintage store”, and it couldn’t ring more true. Sarah Ellen worked closely with the creative and styling team to help bring it to life, and add her unique spin. Keep scrolling to peep the campaign and watch Sarah Ellen in action.

Shop the collection online from 11am on February 15. 

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