Summer in the South of France Has Begun—6 Easy Looks to Copy

If you haven't heard yet, everyone is obsessed with the coastal-grandmother aesthetic. And while the hype is real, I think there's an even better aspirational aesthetic out there. Any outfit that gives off "South of France" energy is basically an elevated take on that coastal trend everyone has been buzzing about. You'll see a lot of the same motifs—strong basics, striped knits, and neutral colorways—but with a touch of rich-aunt energy.

With the Cannes Film Festival behind us, we saw all of our favorite fashion people head down to the South of France. The coastline's aesthetic dominated their wardrobe, as we saw everyone wearing outfits that are timeless and classic. The looks that I saw were so good that I decided I'll be copying them all summer long. Have a closer look for yourself.

White Cutout Swimsuit + Woven Bag

A one-piece swimsuit is a must-have for any woman trying to get the "South of France" vibe this summer. French women know how to put a spin on the classics, so think about choosing a swimsuit with a cutout or two. I'm personally loving strapless pieces right now to minimize those pesky tan lines.

Shop the look:

Inspired by the classic '70s straw bucket bag beloved by Brigitte Bardot, this new bag will quickly become the star of your summer wardrobe.

Cotton Poplin Maxi Dress + Mules



To French women, a cotton poplin maxi dress is a summer staple. They all have one and aren't afraid to invest in it. Wearing this dress on the train from Paris to Nice is exactly what I'd suggest if I were lucky enough to be taking that journey.

Shop the look:

We love a dress that allows you to exclaim, "It has pockets!"

The woven texture is a classic part of a French woman's wardrobe (think Jane Birkin), so having that motif in your footwear is a fabulous idea.

White Tank + Loose Trousers

For days spent exploring the quaint French towns that line the coastline, you'll want to have an effortless look like this in your suitcase. Throw the white button-down over your shoulders when you feel like covering up more, but show off your midsection with the cropped tank top we all need to have.

Shop the look:

I love everything about this tank.

These are my favorite loose pants, and I'm showing them to everyone.

Striped Knit + Bouclé Shorts



Nothing feels more effortless than a striped knit and shorts. French girls will be living in this simple look all summer long, and so should you. You'll feel like you're in the South of France wherever you are.

Shop the look:

Everyone needs a white pair of shorts by summer.

Color-Blocked Cardigan + Shoulder Bag



Color-blocking is going to be a theme you'll see all over the South of France this summer. All of the cardigans and dresses you find with this motif feel so elevated. Wearing a cardigan like this over any outfit is definitely a good idea.

Shop the look:

Matching Set + White Button-Down Shirt



I love any look that feels like I just stepped away from sitting by the swimming pool with a good book. This outfit definitely makes that point very well. A matching set has never steered me wrong, and adding a white button-down on top of it is a fabulous idea.

Shop the look:

This poplin shirt is a fashion-editor favorite.

The quality of this knit is so good.

Pair it with this skirt, and your look is complete.

Now, let me pack your bags for a trip to the South of France:

You'll need a dress like this for all of the soirées you'll be invited to.

A Los Angeles–based design studio turns works of art into towels you can bring wherever the wind takes you. They're made from the finest Turkish materials, so you'll want one in your suitcase.

Everything about this skirt feels so elevated.

Because I need to buy flats more often.

A set like this is perfect for wearing after your beach day.

I can't leave you without plugging yet another striped sweater.

The only accessory you'll need for your entire trip.

French girls know how to accessorize for a beach day, so you need a cover-up like this to get their look.

Related Stories