Summer in the South of France Has Begun—6 Easy Looks to Copy

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If you haven't heard yet, everyone is obsessed with the coastal-grandmother aesthetic. And while the hype is real, I think there's an even better aspirational aesthetic out there. Any outfit that gives off "South of France" energy is basically an elevated take on that coastal trend everyone has been buzzing about. You'll see a lot of the same motifs—strong basics, striped knits, and neutral colorways—but with a touch of rich-aunt energy.

With the Cannes Film Festival behind us, we saw all of our favorite fashion people head down to the South of France. The coastline's aesthetic dominated their wardrobe, as we saw everyone wearing outfits that are timeless and classic. The looks that I saw were so good that I decided I'll be copying them all summer long. Have a closer look for yourself.

White Cutout Swimsuit + Woven Bag

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(Image credit: @annarvitiello)

A one-piece swimsuit is a must-have for any woman trying to get the "South of France" vibe this summer. French women know how to put a spin on the classics, so think about choosing a swimsuit with a cutout or two. I'm personally loving strapless pieces right now to minimize those pesky tan lines.

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Cotton Poplin Maxi Dress + Mules

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(Image credit: @sylviemus_)

To French women, a cotton poplin maxi dress is a summer staple. They all have one and aren't afraid to invest in it. Wearing this dress on the train from Paris to Nice is exactly what I'd suggest if I were lucky enough to be taking that journey.

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White Tank + Loose Trousers

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(Image credit: @slipintostyle)

For days spent exploring the quaint French towns that line the coastline, you'll want to have an effortless look like this in your suitcase. Throw the white button-down over your shoulders when you feel like covering up more, but show off your midsection with the cropped tank top we all need to have.

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Striped Knit + Bouclé Shorts

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(Image credit: @carodaur)

Nothing feels more effortless than a striped knit and shorts. French girls will be living in this simple look all summer long, and so should you. You'll feel like you're in the South of France wherever you are.

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Color-Blocked Cardigan + Shoulder Bag

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(Image credit: @emmanuellek_)

Color-blocking is going to be a theme you'll see all over the South of France this summer. All of the cardigans and dresses you find with this motif feel so elevated. Wearing a cardigan like this over any outfit is definitely a good idea.

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Matching Set + White Button-Down Shirt

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(Image credit: @emmaleger)

I love any look that feels like I just stepped away from sitting by the swimming pool with a good book. This outfit definitely makes that point very well. A matching set has never steered me wrong, and adding a white button-down on top of it is a fabulous idea.

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Now, let me pack your bags for a trip to the South of France:

Up Next: French Girls Don't Go to the Beach Without This One Accessory

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.