The Only Bag Trend You Need to Know About Right Now

While there are plenty of cool new bags on the market right now, including many of the buzzy designer ones that are stirring up conversation, there is a larger trend on the rise that is worth noting: the shopper tote. Big bags have been around in collections for the last several years, with everything from oversize totes to upsized clutches. The XXL bags grew to be such a talking point and dominant trend in the fashion space that an Instagram account called @thebigbagclub debuted, humorously featuring digitally supersized bags.

Today’s bags aren’t quite as huge as they were in past seasons, making the shopper totes on the market right now more wearable than the giant versions we saw a few years back. They’re still large enough to hold whatever you might need to carry around from day to night, though, making them a practical take on a cool bag trend. With new major bags on the market including the Saint Laurent Icare maxi tote and the Chanel 22 bag, you can expect to see more of those specific bags in heavy demand, as well as the shopper-tote trend as a whole. Ahead, see how the fashion set is wearing them now, and shop our edit.

On the fashion set:

shopper-tote-trend-299668-1651787846885-image

(Image credit: @josefinehj)

Prada's raffia totes were huge last summer, but the popularity of the bags has only continued into 2022. Cool neutrals like black and white have been in the collection since the beginning, but you can also find bold new colors making their debut.

shopper-tote-trend-299668-1651726881904-image

(Image credit: @sylviemus_)

If you've been on the hunt for an easy tote to carry your laptop in day-to-day, you can't go wrong with a classic black style. Look for pieces with clean, simple lines.

shopper-tote-trend-299668-1651724130702-image

(Image credit: @zoeisabellakravitz)

New on the market this spring, the Saint Laurent Icare maxi bag is a style you can expect to see more of in 2022. Finished with quilted leather, gold YSL letters, and top handles, the sleek bag is meant to be worn over your shoulders. Finding a place for all of your belongings has never looked so chic.

shopper-tote-trend-299668-1651724094231-image

(Image credit: @leiasfez)

Chanel's 22 bag is the brand's latest cult item. The quilted leather bag comes in several sizes and colors and is finished with classic chain straps. This bag is already taking over in 2022.

shopper-tote-trend-299668-1651728462222-image

(Image credit: @littleliffner)

If you're on the hunt for something minimal and modern with a twist, look no further than Little Liffner. Its iconic Tulip totes check all of those boxes.

shopper-tote-trend-299668-1651725093214-image

(Image credit: @anoukyve)

This outfit is making yet another case for a simple black leather tote. There are so many great options on the market, ranging from affordable styles to investment pieces from brands like The Row.

shopper-tote-trend-299668-1651725434268-image

(Image credit: @deborabrosa)

Keep it simple and timeless with a leather-trimmed canvas shopper tote. There's nothing better for running around the city and carrying everything you need to bring along.

More shopper totes:

Next up: I Made a Shopping List of 30 Pieces All the Cool Fashion People Are Wearing RN

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.