Serena Williams's New Nike x Virgil Abloh Collab Is Destined to Sell Out

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(Image credit: Nike)

Was there any doubt that Serena Williams would pull out all the stops with her outfit for this year's U.S. Open? After making her Grand Slam comeback in a symbolic catsuit at the French Open, Williams is upping the ante for the NYC tournament, which kicks off on August 27. She's teamed up with Virgil Abloh, Off-White designer and Louis Vuitton men's artistic director, on a new Nike collection that everyone's already dying to get their hands on.

"With Serena, we have one of our generation's most powerful, inspiring athletes as the muse," Abloh said in a press release. "I was trying to embody her spirit and bring something compelling and fresh to tennis." Williams will wear a white dress for daytime matches and a black version for nighttime matches—both were inspired by her love of dance and ballet. "It has a sort of ballerina-esque silhouette to symbolize her grace," Abloh continued. "It's not about bells and whistles and tricks. It's just about it living on the body, and expressing Serena's spirit with each swing of the racket."

Williams's dresses will retail for $500, and while the collection's exact launch date has not been released, we can expect it to be near the U.S. Open's first round on August 27. She'll also be wearing metallic Nike x Virgil Abloh NikeCourt Flare 2 PE sneakers, which are guaranteed to turn heads. Scroll down to preview the collection before it's released.

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(Image credit: Nike )

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(Image credit: Nike )

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(Image credit: Nike )

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(Image credit: Nike )

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(Image credit: Nike )

Opening Image: Getty Images

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.