Ring the Alarm: Early Access to Sephora's VIB Event—Here's What We're Buying

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(Image credit: @thestylestalkercom)

If you're among the most devout beauty lovers—aka Sephora's Rouge members who spend over $1000 annually—today is essentially the equivalent to your birthday, Christmas, Hanukkah… You get the idea. Sephora's annual Beauty Insider Spring Bonus event is here, and you (yes you, dear Rouge member) get early access, in addition to the most significant shopping discount—a whopping 20% off your favorite Sephora finds. And yes, the fun and games start today, April 26.

The event doesn't start until May 2 for Sephora's VIB members and Insiders, but Sephora is gifting Rouge members with early access to the deals and discounts through May 1. Here's how to prepare: In addition to parking yourself in front of your computer and pouring yourself a big cup of something highly caffeinated, you'll use code HEYROUGE online at checkout, and for those shopping in-store, simply flash your email. (The offer can be redeemed an unlimited number of times between now and May 1, regardless of whether you're at the mall or on your laptop.)

We don't think you'll need much help when it comes to stacking your shopping carts with the retailer's best-selling skin, haircare, and makeup products, but because we're just as product-obsessed as you are, we're including everything on our Sephora product radar below to get your juices flowing. Oh, and if you're not yet a Sephora Beauty Insider member and are having some serious FOMO, fear not. You can learn more about the event and how to sign up by visiting the retailer's website here.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.