Who What Wear Collection

Who What Wear Collection is a clothing line dreamed up by our fashion editors, who are always in search of the perfect thing. We specialize in small-batch drops of trend-ish classics that we hope you'll wear forever.

Top Stories

Yep, These Are the 7 Trendy Basics Everyone Will Wear Next Year Yep, These Are the 7 Trendy Basics Everyone Will Wear Next Year
Yep, These Are the 7 Trendy Basics Everyone Will Wear Next Year
Heard it here first.
Our Editors Freak Over These Pieces, and They're on Super Cyber Monday Discount Our Editors Freak Over These Pieces, and They're on Super Cyber Monday Discount
Our Editors Freak Over These Pieces, and They're on Super Cyber Monday Discount
Sale on sale.
The Fashion Set Has Spoken: This Is the Only Jacket Worth Buying The Fashion Set Has Spoken: This Is the Only Jacket Worth Buying
The Fashion Set Has Spoken: This Is the Only Jacket Worth Buying
Spoiler: It's fuzzy.
These 21 Accessories Just Hit Nordstrom's Site—You Know What to Do These 21 Accessories Just Hit Nordstrom's Site—You Know What to Do
These 21 Accessories Just Hit Nordstrom's Site—You Know What to Do
Shop, shop, shop.
We Live For Wearable Trends—Here Are 12 That Our Editors Have Tested We Live For Wearable Trends—Here Are 12 That Our Editors Have Tested
We Live For Wearable Trends—Here Are 12 That Our Editors Have Tested
Spoiler alert: They're good.
We Like Trends That Have Longevity—These New Pieces Have Our Full Attention We Like Trends That Have Longevity—These New Pieces Have Our Full Attention
We Like Trends That Have Longevity—These New Pieces Have Our Full Attention
Did someone say new arrivals?

Trending Stories

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We're Over One Month Into Fall, and I Think These 5 Outfits Are My Best Yet
I really stepped up my game.
I Like My Staples Simple With a Hint of Trendiness—I'd Start With These Items
Fresh picks.
I'm a Basics Snob, and This $35 T-Shirt Just Changed the Game
You need both colors.
I've Tried On a Lot of Fall Clothes Already, and These Are My Favorites
Five items I no longer want to live without.
We Dropped Some Awesome New Stuff—See How We're Styling Our Faves
Fresh finds.
The Staples Fashion Girls From New York and L.A. Can't Stop Wearing
Yes, they're that versatile.
I Think These New Items Have the Potential to Become My Wardrobe Go-Tos
Versatile and chic pieces.
Fashion People Are Obsessed With This Silk Scarf, and We're Giving It Away
For our 15th birthday, all orders from WWW Collection come with a gift.
I'm Currently on a Shopping Rampage—10 Items I'm Telling Everyone About
Sorry, not sorry.
Go Off, Nordstrom: 13 Stunning Shoes That Are Leaving Me Shook
I'm not okay over these finds.