TikTok
Learn more about TikTok with the experts and editors at Who What Wear.
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TikTok Influenced Me to Shop This Brand—Here Are the 16 Cutest Items I Found
Sponsor Content Created With Urban Outfitters
By Raina Mendonça
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These Gen Z–Approved Beauty Brands Tap Into Niche Aesthetics
Take my money.
By Maya Thomas
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Madeline Argy Has Our Attention
With a podcast, a Kosas brand deal, and a front-row seat at some of the biggest shows, the TikTok star proves she is here for the long haul.
By Jessica Baker
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333 Is the TikTok-Viral Capsule Wardrobe Method I'll Be Using Every Time I Travel
I'm hooked.
By Yusra Siddiqui
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TikTok Royalty Has Spoken—This Is What Fashion Will Look Like in 2024
Oh so viral.
By Aemilia Madden
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TikTok Has Spoken—Mob Wife Is the 2024 Aesthetic Replacing Quiet Luxury
The first TikTok trend of 2024 has arrived.
By Grace O'Connell Joshua
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TikTok Introduced Me to the "Whimsigoth" Aesthetic—30 Pieces I'm Shopping First
So magical.
By Sierra Mayhew
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Everyone on TikTok Is Talking About the Old Money Aesthetic—Here's What It Means
Take note.
By Jasmine Fox-Suliaman
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The Chicest Women You've Ever Seen Are Wearing This TikTok Trend
From Bella Hadid to Gisele Bündchen.
By Eliza Huber
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I've Never Bought Anything From TikTok, But These Under-$100 Finds Are Tempting
Everything is under $100.
By Jennifer Camp Forbes
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The Coquette Aesthetic Has Its Hold on Gen Z—15 Pieces That Define the Look
Lana Del Rey fans will like this.
By Sierra Mayhew
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Turns Out I'm Granola-Curious—62 Elevated Picks Inspired by the TikTok Trend
Plus, the coolest Birkenstock Boston clog outfit ideas.
By Jennifer Camp Forbes
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The Tomato-Girl Aesthetic Is My Summer Vibe—30 Items I'm Buying Thanks to TikTok
Don't just look like a burnt tomato. Feel like one too.
By Ana Escalante
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I Impulse Bought These Celebrity Sleep Gummies at 3 A.M.—I Regret Nothing
Lemme explain.
By Aniyah Morinia
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I Had My Doubts When This Product Went Viral on TikTok—Now I Rave About It
Consider me convinced.
By Sierra Mayhew
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I'm Entering My Alexa Chung Era—28 Picks TikTok Convinced Me to Buy
My name… My name is Alexa Chung.
By Ana Escalante
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The Rise of the Weird-Girl Aesthetic: Here's What It Is and How to Get the Look
So true.
By Ana Escalante
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I Tried 6 of Spring's Most Viral TikTok Trends and Had My Friends Rank Them
They're pretty harsh critics.
By Katie Berohn
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The $128 Anthropologie Bag That's Going Viral on TikTok Right Now
It's still available—for now.
By Eliza Huber
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Meet Vanilla Girl: 2023's Latest Trend That's Going Viral on TikTok
Another year, another aesthetic to add to the list.
By Ana Escalante
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6 TikTok Beauty Trends That Will Become Exponentially More Popular This Year
Let the endless scrolling sessions begin.
By Maya Thomas
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I Went Viral on TikTok for Trying On Controversial Outfits—6 Trends I'm After
These trends really said, "For you."
By Sierra Mayhew
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Thanks, TikTok: These Are the Items That Went Viral in 2022
See what's worth the hype.
By Yusra Siddiqui
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Move Over, Coastal Grandma—This Winter Is All About Gorpcore Dressing
BRB, I'm going off the grid.
By Ana Escalante
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This Chic TikToker Helped Me Shop Better—6 Mistakes I'll Never Make Again
Take notes.
By Yusra Siddiqui
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Thanks, TikTok—These 22 Viral Products Always Earn Me Compliments
From an $8 bodywash to a $144 perfume.
By Yusra Siddiqui
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My TikTok-Famous Mom and I Agree—These 6 Staples Are All We Need for Winter
They're that good.
By Sierra Mayhew
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Gone Viral: The 8 Fall Trends That Have Blown Up on TikTok
Internet approved.
By Yusra Siddiqui
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Alt-Girl Fashion Has Gone Viral on TikTok—Here's What You Need to Know
Buh-bye, Barbiecore.
By Jasmine Fox-Suliaman
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TikTok Royalty Has Spoken—This Is What Fashion Looks Like for the Rest of 2022
Spoiler alert: Lots and lots of cutouts ahead.
By Lauren Adhav