Most Wanted

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

Top Stories

30 Fashion and Beauty Items I'll Be Recommending Over and Over in 2022 30 Fashion and Beauty Items I'll Be Recommending Over and Over in 2022
30 Fashion and Beauty Items I'll Be Recommending Over and Over in 2022
They're that good.
I'm a Beauty Editor—30 Under-$50 Items I'd Buy on Repeat Until the End of Time I'm a Beauty Editor—30 Under-$50 Items I'd Buy on Repeat Until the End of Time
I'm a Beauty Editor—30 Under-$50 Items I'd Buy on Repeat Until the End of Time
Here's my list of ride-or-dies.
I've Been Eyeing These 30 Items for Months—I Finally Added These 9 to My Cart I've Been Eyeing These 30 Items for Months—I Finally Added These 9 to My Cart
I've Been Eyeing These 30 Items for Months—I Finally Added These 9 to My Cart
It's finally time to swipe my card.
New Year, Same Shopping Habits: I Have 30 Tabs Open, and I Want Everything New Year, Same Shopping Habits: I Have 30 Tabs Open, and I Want Everything
New Year, Same Shopping Habits: I Have 30 Tabs Open, and I Want Everything
Some things never change.
30 Easy Holiday Gifts for Those People You Almost Forgot 30 Easy Holiday Gifts for Those People You Almost Forgot
30 Easy Holiday Gifts for Those People You Almost Forgot
They'll never know.
No More Gift Cards: 30 Fun Presents for Your Loved Ones No More Gift Cards: 30 Fun Presents for Your Loved Ones
No More Gift Cards: 30 Fun Presents for Your Loved Ones
From small accessories to home necessities.

Trending Stories

I'm a New York–Based Fashion Editor—These 40 Items Are Topping My Wish List
From $10 up to, well, a bit more than $10.
Of All the Tabs I Opened for Cyber Monday, These 30 Items Made It to Checkout
No regrets.
You Win, Black Friday—These 30 Pieces Are Taking Up All My Brain Space
They're just too good.
  • Sponsor Content Created With PAIGE
26 Chill But On-Trend Items I'm Wearing on Repeat Until Further Notice
Say hello to my favorite jeans, boots, knits, and leather.
  • Sponsor Content Created With Nordstrom
The Very Best Things to Buy at Nordstrom RN, Starting at Just $15
There's something for everyone.
  • Sponsor Content Created With Athleta
I Take Holiday Gifts Seriously—These 25 Comfy Items Made the Cut
Keeping it cool and cozy this year.
I'm a Fashion Editor—Here Are the 30 Tabs Open on My Browser RN
Let's dive in.
I'm an NYC Transplant Going Through a Style Evolution—Here's What I'm Buying RN
The Big Apple changed me.
I'm a Beauty Director—These Are the 30 Products I'm Most Excited About This Fall
Make room on your vanity.
  • Sponsor Content Created With Shopbop
I Just Completed All of My Fall Shopping Thanks to Shopbop's Big Sale
Boots, denim, sweaters, and more.