The Rise of the Second Wedding Dress: 30 Styles Guaranteed to Wow
Weddings are back and bigger than ever post-pandemic, and the demand for bridal gowns has never been greater. But these days, it’s not just a case of finding "the one.” In fact, with many couples opting for weekend celebrations and multi-event weddings, brides are increasingly searching for dress number two and even three. (Chloë Sevigny, we're looking at you.) They're after something Insta-worthy they can wear for a dramatic mid-party reentrance at the reception and, of course, to let loose on the dance floor. Most options tend to lean toward sparklier, shorter, or sexier—just take a look at the sheer, lacy number influencer Camille Charriere chose for her evening party look.
If you’re a bride-to-be and looking for a second dress to truly wow, take a look at some of our favorite frocks below that are nothing short of spectacular and guaranteed to make a social media splash.
Our editors are obsessed with Bernadette dresses.
Up next, I'm Going to 3 Weddings This Year—I Tried On 20 Dresses and Loved These 13
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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