Meet the Woman Behind Our Favorite Online Luxury Retailers: Alison Loehnis
Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
If you are serial shoppers like us at Who What Wear, chances are you are extremely familiar with the top online luxury fashion retailers—Net-a-Porter, The Outnet, and Mr. Porter. At the helm of those premier shopping destinations is the president of luxury and fashion, Alison Loehnis. Disrupting and dominating the industry, Loehnis has catapulted the three platforms into a new era of luxury shopping.
Since joining Net-a-Porter in 2007, Loehnis has evolved the business through major moments of strategic growth, including the launches of The Outnet in 2009 and Mr Porter in 2011 and a merger with Italian online fashion retailer Yoox in 2015. She's also led the company through massive global expansion, including regional hubs in the United States, Asia, and the Middle East. In fact, if you happen to live in New York, London, or Hong Kong, you've likely experienced the luxury of the same-day delivery service, allowing customers to receive their orders within just hours of purchase. Today, the group has fostered an audience of 1.2 billion across its online destinations and continues to pave the way for online shopping through innovative initiatives led by Loehnis.
However, before Loehnis was spearheading the growth of the world's leading luxury retailers for men and women, her career was quite dynamic. She began in advertising, working at the multinational communications and advertising agency network Saatchi & Saatchi, and then went on to explore media at Hachette Filipacchi, which published magazines such as Elle. Loehnis also experimented in the film industry, where she wrote script coverage for production companies and even became a creative executive at Disney. She then landed a position running sales and marketing at perhaps the biggest luxury corporation in the world, LVMH, overseeing Thomas Pink and focusing on marketing, PR, brand, and content.
Listen to the latest episode of Second Life to hear how Loehnis's past career experiences have led her to become one of the most influential women in fashion retail.
Next: How Victoria Beckham Successfully Paved Her Way in the Beauty Industry
-
Meet Shereene Idriss: The Woman Behind #PillowtalkDerm and Dr. Idriss Skincare
Hear her story on Second Life podcast.
By Adrienne Faurote
-
Meet the Founder of Maiden Home Modernizing Custom Furniture: Nidhi Kapur
Hear her story on Second Life podcast.
By Adrienne Faurote
-
Meet Brigette Romanek: The Interior Designer Defining Livable Luxury
Hear her story on Second Life podcast.
By Adrienne Faurote
-
How Stylist Karla Welch Is Empowering Women in a Whole New Way
Hear her story on Second Life podcast.
By Adrienne Faurote
-
How Abby Jimenez Has Mastered the Art of Having a Dual Career
Hear her story on Second Life podcast.
By Adrienne Faurote
-
Meet Gail Simmons: The Ultimate Multi-Hyphenate in the Culinary Industry
Hear her story on Second Life podcast.
By Adrienne Faurote
-
How Sandra Oh Lin, the Founder & CEO of KiwiCo, Is Empowering the Next Generation
Hear her story on Second Life podcast.
By Adrienne Faurote
-
Meet Dianna Cohen: The Founder and CEO Behind Haircare Brand Crown Affair
Hear her story on Second Life podcast.
By Adrienne Faurote