Rihanna's New Puma Collection Is Finally Here—Shop Our Picks
After much anticipation, the first Fenty Puma by Rihanna collection of apparel, footwear, and accessories is here. The line includes every athleisure piece you could ever dream of, from sports bras and T-shirts to sweatshirts and track jackets. While the black, white, and gray color palette is sleek and minimalist, the pieces have interesting details that add unique twists, resulting in a sleek and stylish line.
"This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma." Rihanna said in a statement. "I wanted to take Puma to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way."
Scroll down to see the campaign for Fenty Puma by Rihanna, and shop our picks from the collection!
Try swapping your leggings for a pair of wide-leg track pants.
Which pieces are on your wish list? Tell us in the comments below, and then shop the full Fenty Puma by Rihanna collection online!
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
Rihanna Just Made Jeans and a T-Shirt Look Fancy With This Pretty Trend
Rihanna knows best.
By Allyson Payer
-
Amal Clooney Wore Controversial Boots to the Airport That'd Make TSA Squirm
They're not exactly travel friendly, but they are incredibly chic.
By Erin Fitzpatrick
-
The Top 11 Celebrity Stylists Right Now and Who They're Dressing
The best in the biz.
By Erin Fitzpatrick
-
Lauren Chan's Collaboration With Universal Standard Is Redefining Luxury
"People look like they feel powerful in these garments."
By Ana Escalante
-
Dakota Johnson Wore the Fashion-Person Legging Outfit That's Perfect for Flights
Love a good legging outfit trend.
By Allyson Payer
-
J.Lo Wore a Completely Sheer Top and Controversial Accessory for Her SNL Arrival
In true J.Lo style.
By Allyson Payer
-
These Are the Only Grammys After-Party Looks You Need to See
From Sabrina Carpenter to Selena Gomez.
By Eliza Huber
-
Mariah Carey Just Snuck Into the Grammys in a Hip-High-Slit Naked Dress
She skipped the red carpet.
By Erin Fitzpatrick