Reformation Just Launched Lingerie, and It's So Affordable

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(Image credit: Reformation)

Currently, when you think of Reformation, you think of that perfect summer dress, cool-girl pants, and prints you really can't find anywhere else. Recently, the brand has expanded into denim, explored swimwear, and started featuring a more realistic and approachable variety of models. So what's next? Lingerie, of course. For the first time in the brand's history, Reformation released its very own intimates collection. So far, the collection consists of a variety of bralettes and underwear styles coming in multiples shades of muted lace and soft cotton. Arguably, however, the best part is the price point, with pieces starting at just $15.

The imagery for this collection launch is noticeably different than anything we've seen Reformation do before. So what's the story? The brand told us this: "Reformation is a female-founded company with a leadership team consisting of 80% women, who are on a mission to make the world more sustainable. So for our new lingerie collection, we wanted to highlight some like-minded women who we look up to. In today's culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies. While it's arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that's hot."

All right, we know you're ready to add a few more delicates to your collection, so without further ado, go on to see campaign imagery from Reformation's new lingerie collection and to shop our favorite pieces.

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(Image credit: Reformation)

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(Image credit: Reformation)

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(Image credit: Reformation)

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(Image credit: Reformation)

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(Image credit: Reformation)

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(Image credit: Reformation)

Next up, shop 51 under-$100 items sitting in this editor's shopping cart.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.