The Designer Jeans You're About to See on Every A-Lister

Recently, The Cleo Bag has been Prada's coveted item du jour, but I have a feeling a new launch is about to rise to the top. Prada just debuted a denim collection that's 100% certified organic and sustainably produced. The line includes denim shorts, dresses, jackets, jeans, and even a cute bra top, all emblazoned with that ever-so-recognizable triangle logo. Considering how popular the brand is among celebrities—did you catch the Haim sisters' head-to-toe Prada looks at this year's Grammys?—it's only a matter of time before stars catch on to the new collection. 

To reduce water consumption, the denim is dyed using the Acquasave system, saving 10 liters of water for each linear meter of fabric. Furthermore, Prada's organic cotton comes from farms with low environmental impacts and is free from pesticides and fertilizers. Scroll down to shop the new Prada organic denim line. 

Next, five pairs of sandals that have cult followings in Hollywood

Opening Image: Getty Images

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.