Prada's New It Shoes Are Lighting Up the Internet (in More Ways Than One)

When Prada re-released a version of its 2012 flame heels, we had a strong feeling they'd quickly become a cult sensation—but just how quickly, we were unsure. The heels were originally designed for Miuccia Prada's S/S 12 "Women and Car Engines" show, but the 2018 versions are even more electric, in shades of neon and metallic brights (aka the recipe for Instagram fame). We saw the shoes pop up only once or twice back in August, but we couldn't get them out of our minds. Now that NYFW and the whole of fashion month are upon us, the playful heels are really starting to take off. 

The new Flame Wedge Sandals feature flame cutouts tracing the back edge of the wedge with contrasting colors, making them instantly recognizable, the kind of It item that's iconic from the get-go. From the first moment that the flames adorned Kendall Jenner's heels to the full-on wildfire they're igniting on the streets of NYC this week, we charted just how quickly the fire has spread.

The first kindling:

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Things are heating up:

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The fire's been ignited:

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Sparks are flying:

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Fully blazing:

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Add flames to the fire:

Shop more iconic Prada pieces:

Opening Image: The Style Stalker

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.