I'm a Luxury Boutique Store Owner—Here Are the 5 Brands That Never Stay in Stock

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(Image credit: @sherri.mcmullen)

While we love an affordable find here on Who What Wear, we also value a well made and beautiful quality designer piece that not only has longevity in our wardrobes but also makes us feel strong, confident, and altogether amazing!

With so many cool contemporary brands to choose from, what designers are worth adding to our closets this season? For guidance, we tapped into style maven Sherri McMullen, the owner and founder of luxury boutique McMullen, who now has two stores—one located in Oakland and the other in Palo Alto. Sherri handpicks a small number of luxury brands with careful thought and consideration, championing each designer's story. Curious to find out what brands always sell out at McMullen, we asked Sherri to give us the insider scoop on the designers and pieces that never stay in stock at McMullen. Read on to inspire your next luxury purchase.

Nomia

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(Image credit: @shopmcmullen; STYLING: Nomia Gathered Color Block Dress ($425))

"Yara's collection is all about comfortable dressing that is low maintenance and always makes you feel pulled-together. We have carried her collection for about five to six years and it has been wonderful to be part of her evolution as a designer. We always sell out of the Split Back Jacket, it's a perfect year-round topper for our climate. Along with the split jacket, she has a great mix of pieces that we love."

Shop Sherri's Nomia picks:

Jacquemus

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(Image credit: @sherri.mcmullen; STYLING: Jacquemus top)

"Jacquemus is a brand that we have carried for about five years. When we first carried the collection, it was known for its tailoring. Over years, we have seen it go into sexy summer dressing but this fall, we were so happy to see the structured styles in easy fabrications come back. We have been loving the beautiful neutral pallet of beige and sage green. We cannot keep his outerwear in stock or his mini bags." 

Shop Sherri's Jacquemus picks:

Proenza Schouler

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(Image credit: @shopmcmullen)

"Proenza is a signature collection for our customers. Our power women love the sleek shapes and incredible knits. We sell all of their knit pieces very well, especially the separates. We will see much more of that going into spring. Below are some knits for day and night that are everyday essentials."

Shop Sherri's Proenza Schouler picks:

Kamperett

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(Image credit: @sherri.mcmullen; STYLING: Kamperett Mae Silk Organza Dress ($645))

"Kamperett is a brand that we have carried since its inception. We sell out of the silk wrap dresses (that they are known for) along with their organza flowy dresses, and tops in pops of color (think chartreuse, kelly green, fuchsia, and vibrant baby blue).

Shop Sherri's Kamperett picks:

Lizzie Fortunato

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(Image credit: @shopmcmullen; STYLING: Lizzie Fortunato Arc Cuff ($195))

"Lizzie Fortunato is a special designer for us, as we have carried it for almost 10 years and have grown up together! Spring 2021 marks our 10-year anniversary together, and everyone, be on the lookout for our collaboration! For Lizzie, it's all about statement necklaces and earrings but my personal favorites are the cuffs that I stack on my wrist. With all the zooming for meetings, customers are loving the fun earrings and necklaces that are signature to the brand."

Shop Sherri's Lizzie Fortunato picks:

Up next, the world's best shoppers share the coolest pieces to buy this fall.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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