Finally! The Chic, Size-Inclusive Brand Brides Have Been Waiting For
The process of finding a wedding dress is not, as anyone who's undergone the grand endeavour knows, a one-shot deal. There's the pre-hunt research that typically involves a hearty Pinterest board or two, then a realistic audit of how much you can budget for the gown, eventually the appointment-making for actually going to a boutique to browse and try on dresses, and ultimately fittings… so many fittings. In other words, it's kind of a headache, even if some of it is fun. Now, imagine limiting your options even more. Who would want that? Unfortunately, the reality is that most bridal retailers set up another hurdle for engaged shoppers: They don't offer extended sizing.
Anyone who has sought out extended-size fashion knows that there is still a major lack of stylish, of-the-moment options in the market at large, but that's particularly true when it comes to bridal. That's why when we discovered Floravere back when it launched in late 2016, we were intrigued. The direct-to-consumer brand offers bridal gowns and jumpsuits that are not only made to order (hello, sustainability!) but also range from size 0 to 30. Keep scrolling to see how to shop Floravere wedding dresses from home.
So how does a direct-to-consumer bridal brand work, you ask? It's relatively easy, actually. If you're not in the same area as one of its in-person showrooms, then first you choose your favourite styles and delivery date. Once you've received the samples, you throw yourself your own try-on party at home. The team has dedicated stylists on call in case you have questions, but the shipment also comes with a handy box full of helpful pointers and instructions.
Next, you mail the samples back, and if and once you've made your choice, you order the gown, which comes in three to four months. One of the best parts about the whole process is the brand's approach to sizing. Bridal versus standard sizing is a strange industry norm that Floravere doesn't adhere to. In other words, you order the sample dress in what your normal, everyday dress size would be. Wildly easier, right?
Scroll down to see gowns in its current collection, as well as a sneak peek at the F/W 19 assortment, which will be available in the next month.
Up next: the least and most popular wedding dress styles, according to bridal buyers.