Why Everyone Is Suddenly Into the Colour Pink

Jessica Schiffer

Sometime in the last year or so, the colour pink got its groove back, shaking off its associations with both childhood and the wardrobes of early-2000s It girls to be reclaimed as the colour of feminine cool. Once considered too precious or, gasp, girlish for a serious fashion plate’s wardrobe, pink is now worn by fashion’s elite, and their myriad followers, like a badge of pride.

Is the resurgence of feminism to blame? It’s certainly possible. With so much talk of women’s rights (and their oft-questionable treatment) happily making its way to the mainstream, it’s no surprise that we’d rethink any patriarchal associations made with our beloved clothing.

Or, perhaps it was just a matter of time: the inevitable result of a fashion cycle that takes trends away, only to reintroduce them once the public’s desire has built back up. Pink today feels fresh instead of cliché—more a personal, creative choice than merely a fallback via gendered association.

And, just like fashion’s favourite colour, black, its tonality is endless, resulting in pieces that range from subtle to shocking—something for every style, if you will. The spring 2016 runways illustrated this perfectly, with pink popping up everywhere from Alessandro Michele’s confectionary magenta blouses to Louis Vuitton’s bubblegum pink leather jackets, and it was the preferred shade of Mansur Gavriel’s debut mules.

This colour that once seemed to box women in now appears to do the opposite, offering them endless options and the confident strut of someone wearing an outfit all her own.

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