Pantone's New It Colours Have Happiness-Boosting Powers

Allyson Payer

Since Pantone is the colour-trend authority, we take the team's biannual reports as gospel. Today, Pantone Colour Institute released its colour trend report ahead of New York Fashion Week, highlighting the colours that will be dominant in the S/S 19 collections, which will, as a result, dictate the colour trends for spring. 

For S/S 19, empowering, joyful colours compose the lineup of 12 trends, and just looking at them will make you happy. WWD reports that the leading five colours are powerful, attention-grabbing shades of red, orange, and pink.

"From a psychological standpoint, when you look at what the colours mean, the hotter colours particularly in the red family are all about empowerment," says Pantone Executive Director Leatrice Eiseman. "That's a word that has gotten some play that is really going to show itself in the spring collections. Confident, uplifting, joyful hues, but the undercurrent is empowerment to all of them."

Rounding out the 12 colours are a green, yellow, and cobalt blue described as "a way to have fun," plus a few spring-friendly neutrals. See all of Pantone's new trending colours in the report, and shop cool pieces in the happiest, most uplifting colours of the bunch below.

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