From Etsy to H&M—27 Alternative Wedding Outfits for the Low-Key Bride

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(Image credit: @annelauremais)

The past year has not exactly been easy for couples who planned to tie the knot. With canceled plans and postponed wedding dates due to the global pandemic many couples have instead opted for simple, low-key celebrations that may (or may not) be followed by a bigger event at a later date. Because of this, we’ve also seen a rise in women choosing alternative and nontraditional wedding outfits catered to a more low-key celebration. As Lily Allen proved you can still look striking and have lots of fun with your look if you decide to go this route.

So whether you’re planning to have a Courthouse ceremony or celebrate in your own backyard, below we’re sharing some of the most beautiful nontraditional wedding dresses and outfits that are unique, memorable, and ideal for every budget. From vintage Etsy finds to buzzing cool-girl brands, keep scrolling for wedding outfit ideas for the low-key bride.

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(Image credit: @daily_sleeper)

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(Image credit: @lilyallen)

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(Image credit: @natashaheasman)

Up next, 6 bridal trends we're betting we'll see once weddings are a thing again.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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