The Secret's Out: These New Swimwear Brands Are About to Blow Up

It may be hard to believe, but summer’s only a few weeks away (we know). While there’s a good chance you’ve already taken the occasional sun-filled day to enjoy the outdoors, full-time beach weather eagerly awaits. And if you’re currently on the hunt to upgrade your summer wardrobe with some fun new swimwear brands, you’re in luck—we have a handful of need-to-know labels just for you.

Let’s be honest—is there a better way to prepare for the upcoming season than shopping for a new collection of swimsuits? The answer is probably no—especially when there are so many stylish brands popping up on your radar. From flirty and festive prints to vintage-inspired silhouettes, there are some up-and-coming swimwear labels that will simply take your breath away.

To show you what we mean, we rounded up the coolest new swimwear brands to keep in your rotation this summer. See them all below, and get ready to start shopping for your next one-piece or bikini.


For anyone who prefers a minimalist aesthetic throughout their wardrobe, Anemone is for you. Mixing ’90s trends with feminine embellishments, Anemone has a number of chic pieces to mix and match.

Aniela Parys

Aniela Parys creates its swimsuits using deadstock fabric in an effort to reduce production waste. For newer pieces, the brand also uses a regenerated nylon fiber from waste like fishing nets, plastic waste, and more.

Svana Bottom ($50)

We love that the dainty lace trim resembles '90s tank tops.

This swimsuit is handmade by from deadstock swim fabric, making it a sustainable option.

Mar Bottom ($69)

This print is perfect for summer.


Known for its flirty motifs and designs, Ephemera has a full collection of vintage-inspired swimwear pieces that will feel perfect for chic poolside sessions.

Houndstooth High Waisted Pant ($71)

This classic print is an unexpected alternative to gingham.

You'll get so many compliments on this vintage-inspired swimsuit.

Karla Colletto

As a new luxury swimwear brand, Karla Colletto creates sleek swimsuits that carry an elevated level of polish in each design.


Maiyo's swimsuits, which are handmade with Japanese yarn, feel as glamorous as they do charming. With crochet details and rhinestone buckles, Maiyo's swimsuits are undeniably fun.

This just feels so glamorous.

The crochet trim is just so pretty.

Wear the bikini top as a crop top on your next vacation.

Sian Swimwear

Between the minimalist designs and vibrant colors, Sian Swimwear features a collection of swimwear with cool details like covered buttons and unique cutouts.

The button detail on this is so alluring.

There's no doubt you'll stand out at the beach in this.

This bikini features chic button details, and you won't want to take your eyes off.

Now, stock up on these seriously comfortable sandals to wear with your swimsuits.

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