My Targeted Ads Are Stalking Me—and I Bought All These Items Because of Them

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(Image credit: Adam Katz Sinding)

My targeted ads are comin’ in hot. I only need to whisper the words “I want a yellow sweater,” and the next thing you know, my computer screen looks like spilled corn chowder. I swear the store can hear me. What’s worse is that I then inevitably deviate from that word I was trying to find on Thesaurus and fall down a shopping rabbit hole of all the things that I could buy to wear with said yellow sweater. And therein lies the power of Google ads!

Targeted ads may be the ultimate cause of my procrastination, but they’re also the reason I now own a cool beige leather dress, chic floss heels, oh and the prettiest yellow sweater. Sometimes you just need that extra nudge of encouragement on an item you had fleetingly thought about buying, and just like a terrible ex your targeted ads will swoop right in with their charming good looks, luring you into thinking, You really need me, and will stalk you until you cave.

And because I caved one too many times, I’d like to share with you my recent purchases I bought because of all the targeted ads that have been stalking me.

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(Image credit: @joiedejude)

The Strappy Sandals I Googled Because I've Reached Peak Boot Fatigue

A Sweater that Makes Me Feel Like It's Nearly Spring

The Flash Sale Purchase I Couldn't Bear to Miss

The Under-$50 Buy (Where You Actually End Up Spending $200)

The Cult Item Dominating My Insta Feed

Loose-Fit Jeans Because the Model Looks So Good in Them

The Persistent Reminder I Need a New Nude Bra

An Extravagant (and Expensive) Fancy Dress I Accidentally Clicked on After a Night Out

Shop More Delights Thanks to My Targeted Ads:

Up next, some truly excellent outfits to wear when you're bored of your jeans.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.