I Spent Hours Scrolling Through Nordstrom—I'm Losing It Over These 10 New Brands

I've been a Nordstrom shopper for life, but January is all about newness, so I wanted to find the brands that will add something fresh to my 2022 wardrobe. And I certainly was successful in this task. There's a lot out there on Nordstrom that simply cannot be easily found with a naked eye. It can take some digging to pick out the winning items that are truly worth buying into. Lucky for you, I've done all of the heavy lifting.

I love shopping for small and upcoming designers, but nothing is easier than heading to one of my favorite stores like Nordstrom that already have all of my shipping and payment info plugged in. The best of both worlds is when I can discover the new kid on the block on one of my favorite sites. During today's extended scroll, I stumbled across Black-owned brands that are truly on the rise and a designer whose work is straight out of a fairy tale. Your new favorite brand awaits you below.

WALES BONNER

I love knitwear, and that's one thing Wales Bonner does best. So naturally, it was the most pleasant surprise to find a few of the brand's buzzy pieces floating around on the Nordstrom site. The brand originated as a menswear fashion house, so if you love tailoring, anything oversize, and a luxury take on sportswear—here's a designer you need to know.

Unique color combinations can always be found at Wales Bonner.

New Nordstrom brands: Isa Boulder

Photo:

@chainkyr

This designer has been known for its statement swimwear, but Nordstrom has captured the best of the label's ready-to-wear as well. I'm planning a few vacations this year and can't pack my bags without something from this fun brand.

A bikini with floss ties is a must in 2022.

Shop the matching Palm Colorblock Bikini Bottoms ($140).

The brand's classic style is all over my Instagram feed.

SKIMS

New Nordstrom brands: Skims

Photo:

@paigeleneigh

Yes, that's right. Skims is finally on Nordstrom. After months of seeking out some of its sold-out pieces, I just found out we can now shop everyone's favorite brand with so much ease, and it feels like the retailer has everything in every size.

I can always use a few more of the essentials.

It's the time of year where an extra layer is a must. This shirt will do it.

I've had my eyes on this loungewear essential for days.

Can't get enough of that flare.

YANYAN

New Nordstrom brands: YanYan

Photo:

@cinnamonryan

Bright, colorful, and fun, YanYan is the brand that any eccentric girl should get to know. I just found out the designer's name means "everyone" in Cantonese, and that is pretty cool.

The cute illustration celebrates happiness, prosperity, and peace.

New Nordstrom brands: K.NGSLEY

Photo:

@ariannabaq

Now that's what I call an elevated basic. This brand creates unisex pieces that make fashion fun for everyone. As the brand is Black and LGBTQ owned, inclusivity is in its DNA.

The everyday tee I need to survive these temperatures.

I remain amazed by everything in its collection.

VAQUERA

Vaquera is a designer that knows how to take fashion to the next level. The brand has New York in its DNA, and that breathes life into each of its designs.

Might need to wear this shirt on Valentine's Day.

A perfect addition to my winter going-out wardrobe.

KATHRYN BOWEN

The "naked" trend my co-workers are obsessed with is thriving at Kathryn Bowen. The label offers uniquely shaped garments with sophisticated cutouts and so many unexpected finds. The best part is the brand specializes in slow fashion.

Pulling this look out for the first big event of the year.

If you're afraid of low-rise pants but want to show off more waist, try this fun tee.

I'd feel like a ballerina in this top.

COLLINA STRADA

One of my favorite designers to watch during fashion week, Collina Strada, is the coolest. Sustainability is at the forefront of the brand's ethos as well as social awareness and self-expression. 

The ring adds a fun asymmetrical element to this top.

This water bottle is the perfect excuse to reduce your plastic usage.

Dressing like a children's book is so cool.

AMY CROOKES

New Nordstrom brands: Amy Crookes

Photo:

@amycrookes

All of these brands simply shout fun, and Amy Crookes is no exception to the rule. The brand is known for shirred fabric and bright prints, so if you're looking for statement shoes, this would be a great place to start. 

The brand's signature boots have made me truly fall in love.

This is the perfect summer-in-the-city top.

DAUPHINETTE

New Nordstrom brands: Dauphinette

Photo:

Naoko Maeda

Each brand in this collection feels like a one-of-a-kind special find. And that's how the designer of Dauphinette treats the slow, handmade process that comes along with many of the brand's items. A fantasy world comes to life, and every time I walk past its West Village store, I smile.

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