The Next Wave of It Sneakers, According to an Expert

Erin Fitzpatrick

Adidas Stan Smiths might still be enjoying their moment in the spotlight, but according to one expert, more outside-the-box styles are poised to become the next big thing. Footwear News interviewed Mario Eimuth, the co-founder of e-commerce site, to get the scoop on which shoes have been selling like hotcakes on the site, and the answer might surprise you.

“Alongside staples such as Adidas Originals and Nike, which all perform well for us, it is the more fashion-forward offerings that have been the biggest hitters in 2016," Eimuth told Footwear News. “The recent pool slides released as part of Puma’s Fenty by Rihanna collection sold out in a matter of hours.”

In other words, while classic styles will always have a place in shoppers’ hearts, people have been gravitating toward less conventional styles lately. With celebrity collaborations like Kylie Jenner’s showcasing unique footwear, we can assume this trend will only gain more traction.

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