11 New Fashion Brands Who What Wear Editors Are Betting On



As fashion editors, we love making predictions on which new fashion brands will take hold of the industry. We wager our insider knowledge and place these verbal bets on the emerging labels that have a hell of a potential to blow up. It's the reason we can often find ourselves in a 2 a.m. Instagram hole, eight pages deep, our saved folders overflowing with new discoveries. For those of us who scout the internet every day for the best shopping, uncovering new-to-us brands we're infatuated with is a serious thrill.

So to kick off the year, we're sharing 11 emerging labels that have caught our attention and are sure to hold it. We're talking about labels that, despite not having launched yet, are already on fashion girls who are styling the pieces all over Instagram. Or the ones that have the exact formula of fresh designs, the right price point, and impressive stockists for earning cult status. From shoes to swimwear to jewelry, we're betting it all that the following new fashion brands will have everyone talking this year.

Keep reading to discover each editor's pick and start shopping these buzzy names before all your friends do.