I Test-Drove the Best New It Brands to Hit the Fashion World

Kat Collings

It’s my job to know about new brands (I know; fun, right?), and I have a few favoured tactics for sourcing them before they get big. I use the Instagram Collections feature heavily to remember new talent; if you dive into my “brands” folder, you’ll find thousands of saved photos. I also follow retailers that have their finger on the pulse of emerging designers.

Photographer: Heather GildroyMakeup Artist and Hairstylist: Allie Bengtsson

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