The 20 Most Searched-For Fashion Items Across the World
This month, Who What Wear UK is shifting the fashion focus from our home turf to exploring international style: Welcome to our Global Fashion Gang.
Not only can trends whizz around the globe within an instant, but they can also start at any given moment, in any given time zone, from any possible geographic coordinates. Ukraine is a new secret source for fresh fashion brands; Spain is producing more cool bloggers and shoe labels than I've had hot dinners; big spenders in India are putting that economy on the map in a big, big way (it's actually replaced China as the most promising retail environment); French girls influence us on a daily basis to dress in a sassier, more laissez-faire way. And yet, despite all of these very visible goings on—Instagram is nothing if not primarily responsible for this movement—you'll still find that local looks, must-haves, and shopping desires do still differ.
That's why we reached out to the clever people at fashion search engine Lyst to dig a little deeper. What's trending in Tokyo? What's everyone looking at in Portugal? Does Mexico have its very own It bag right now? The results of the most searched-for items this year according to Lyst's data are below. Some might surprise, and some might make you want to up sticks and move to a different country if your personal style appears to be a perfect match… I think I'll book a flight to Brazil.
Le Specs x Adam Selman The Last Lolita Sunglasses ($96)
Adam Selman's hugely successful Last Lolita cat-eyes from his ongoing collab with Le Specs have been seen on celebs, fashion industry girls, and influencers nonstop over the past year, but it's the Brazilian crew that's into them the most.
Gucci GG Marmont Velvet Shoulder Bag ($1790)
There are three Gucci items in this list, and all of them have the potential for longevity rather than just one-season wonderment. Chinese girls apparently search more for Gucci's Marmont styles (this flap silhouette being the original) than any other designer bag. Very interesting indeed.
Jacquemus Dress With Draped Hem and Strappy Back ($558)
Trust the French girls to have the sassiest item on the list. They've been searching for the specific strappy, barely there frock from homegrown designer Jacquemus more than anything else. Expect to see this all over your feed come holiday season.
Golden Goose Deluxe Brand Super Star Low-Top Leather Trainers ($432)
Now this one surprised me: I had foolishly imagined Germans being into simple, sensible plain Adidas Originals Stan Smiths. Not so. The most searched-for fashion item right now is a far more elaborate option: metallic Golden Goose sneakers that come in at a fairly wallet-denting $432.
Fendi Vintage Logo Bikini ($138)
Have you noticed that Fendi logos have been made highly visible once more thanks to celebrities like Kendall Jenner and Kim Kardashian West? It's interesting to see that the Italians historically are have translated this trend into swimwear. The search term "Fendi monogram bikini" is current a go-to, but you'll only really find vintage products to fit.
Fila Sneakers in Patent Black ($108)
Fila's Disruptor trainers have been popular in UK streetwear circles (I hear the white versions keep selling out at Urban Outfitters), so it's interesting to see that perhaps Poland's girls are A) into more urban fashion options and B) potentially pinpointing these new must-haves before many other countries.
Danse Lente Johnny Bag ($385)
The search term "Danse Lente bag" is a particularly interesting one for Portugal: The new handbag brand has been really buzzed about in London and only around since the beginning of the year. Are Portugal fashion lovers more trend-setting than we had ever realised? Sounds like it.
Valentino Rockstud Pumps ($995)
I would go so far as to say the original Valentino Rockstuds aren't quite as popular as they originally were in the UK (there are now many new iterations to keep superfans happy), but they're still a huge retail success for the brand—particularly in the United Arab Emirates.
Alice by Temperley Heron Print Jumpsuit ($660)
What's fascinating about the UK's most searched-for term this year is that this it hasn't been available for ages and was first spotted on Tali Lennox in 2014. Granted, it is the colour of the spring 2018—but why is everyone rediscovering this easy, breezy all-in-one in 2018?
Next up, shop the lingerie trends popping up all over Instagram.
This post originally appeared on Who What Wear UK.