Shoppers Are Spending $3.9 Billion on These Cult Sneakers
There are tons of sneaker brands big and small clamoring for your business, but not all of them are making billions of dollars off your shoe habit. Footwear News just reported on the impressive sales from Vans, in particular, and the numbers are staggering. As it turns out, Vans's parent company, VF Corporation, is enjoying major sales increases right now. "Third-quarter sales advanced 15 percent to $3.9 billion, driven by a 27 percent gain at the California skate lifestyle brand."
We have a feeling shoppers are obsessed with the brand's classic styles, like the Old Skool and Authentic, but Vans's cool collabs probably don't hurt either. The brand has recently teamed up with Disney on a Mickey Mouse–inspired collection and partnered with the Van Gogh Museum on artsy new shoes. Scroll down to see the street style way to style the brand and shop our favorite picks right now.
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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