Mercedes-Benz Fashion Week is the most exciting time on the Sydney fashion calendar. International fashion icons roll in, the cameras come out and our designers showcase their collections for global eyes.
Next year though, things are changing. IMG announced today Mercedes-Benz Fashion Week Australia will change from a mid-April execution to May 15 – 21. The date change marks the first shift in the Australian fashion week calendar in 20 years and as a result, designers will now showcase Resort collections to the world’s most influential buyers and media.
One of our most prominent designers, Dion Lee, explains the shift. “We welcome Mercedes-Benz Fashion Week Australia’s move to late May. MBFWA will now sit within a sales period for our business, which was a missed opportunity in the past. The April date has been too late to take Fall/Winter orders and too early to present Resort. The change will allow us to launch our Resort collection in Sydney during the beginning of the global sales window for this collection.’’
As Lee describes, it makes sense commercially and will showcase Australian design to an even wider, global audience.
More Australian designers making waves overseas? That’s exactly what we like to see.