It's been about a year since Meghan Markle and Prince Harry announced their engagement in the gardens at Kensington Palace. Around that time, she wore a white wrap coat by Canadian brand Line the Label… and the rush of visitors to purchase the coat caused the website to crash. This is just one of hundreds of examples of the power of "the Meghan effect."
Sunglasses brand Finlay & Co saw a 1000% (yes, thousand) increase in sales thanks to the duchess. Net-a-Porter had a 176% increase in Veja sales the week Markle wore them and a 442% increase in sales of her black Castañer espadrilles. The impact isn't just in the week that follows a sighting, either. Her Strathberry tote and Charlotte Elizabeth Bloomsbury leather bag still have waiting lists months after she wore them. And the brand Outland Denim revealed it could hire 30 new seamstresses after Markle wore a pair of black skinny jeans and caused a 2300% increase in sales.