May Editor's Letter: Style for Every Body
Our view on style is pretty simple at Who What Wear HQ: Everyone has it and everyone has the right to enjoy it. That means regardless of your bank account, age, and shape. This month we’re talking about the latter, celebrating style for every body—whether you’re tall, short, thin, curvy, or something in between.
Here’s what to expect: We will not compare your figure to any fruits. Yes, it’s time to take these conversations beyond the produce department—though, on a side note, cherry print is actually trending right now. We’re reclaiming body euphemisms rampant in the style space, starting with the word “flattering.”
Have you ever been told, “That’s not flattering?” Most of us have, and all of us know that’s code for “You do not look good in those clothes.” We’d like to respectfully disagree. Because, no, not everyone wants to dress to create an hourglass silhouette or to slim their figure. One size does not fit all, and the term “flattering” truly means different things to different people. We’ll be tapping our network of industry experts as well as our community for their perspectives with the aim of promoting a more inclusive understanding of the word.
We’re also flipping the script on “dressing for your figure” with our feature Body Love. For this story, we want to hear from you, our impressive readers, on how you dress to celebrate your favourite part of your body. Consider it our love letter to your banging legs, butt, or that little section of your collarbone that was made for off-the-shoulder tops.
For our big monthly photo shoot, we’ve tapped the arrestingly gorgeous model Alessandra Garcia Lorido to show us her take on the best summer trends. The body-inclusivity advocate has worked with everyone from Dolce and Gabbana to Christian Siriano and now Who What Wear too. Trust that it’s going to be one of the best spreads you’ve ever seen from us. And since shopping is always our primary focus, we’ve got a massive swimwear guide coming your way. Vacation season is this close, and we’re dead set on making sure you have the suit to make you feel your best.
But before we get to all this goodness, I wanted to give you a peek into a few of my favourite designers, influencers, and models making the fashion world a more body-inclusive place.
Sizing inconsistency is a known issue in the fashion world, and just-launched Second Sight is here to help. The brand sells its own unique sizing range from one to seven, in the effort to allow “women to think about sizing differently,” according to the brand’s founder.
Just try to read this tweet by Chidera Eggerue without smiling. The author and award-winning blogger is behind the #SaggyBoobsMatter movement, which advocates for women to wear what they want (or don’t) with confidence, regardless of their shape.
This NYC brand is for, of, and by petite women. If you’re of the shorter persuasion and are sick of trips to the tailor, give this inspiring brand a look.
Who What Wear Collection
Nadia Aboulhosn is your classic triple threat: model, blogger, and designer of her size-inclusive namesake line. We’re obsessed with the brand’s tagline: “Feelin’ yourself is a priority, we’re just here to help.”
Now that you’ve been given the lowdown on what’s to come, why not add your voice to the mix by joining our Who What Wear Insiders Facebook group? We’ll be asking our community for their style expertise to include in a few of our stories this month.