This Website Will Be Your New Go-To for Cool Clothes

Nicole Akhtarzad

Welcome to our New Website series, where twice a month we’ll feature an e-retailer that we love and know our readers will too. Whether it’s an old but under-the-radar favourite or a newly launched label, you’ll want to report back to your friends with the findings (or maybe keep them to yourself)!

For today’s instalment of our treasured series, we bring you a site that is not only under the radar (though not for long, we presume) but is also, in fact, quite new. Meet Maimoun: the Brooklyn-based e-shop that despite only having launched in July of 2016, already boasts a roster of impressive brands and has a unique, well-defined aesthetic anyone would envy. If it’s not evident enough in their offering of clothing, accessories, and, my personal favourite, trinkets, it’s clear as day through their supplemental lookbooks, Instagram account, and carefully crafted on-site audio player, which updates monthly.

Naturally, we were intrigued, so to find out more about the brand, we recently reached out owner Mina Alyeshmerni, who answered all our most pressing questions. Scroll through to read the full interview, and then continue to shop our top picks from Maimoun!

Do you have any favourite sites you’d like to see featured next? Share them with us in the comments!

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Explore: New Website, Maimoun

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