Kim Kardashian West Revealed the $90 Accessory That Will Sell Out ASAP

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(Image credit: Mert Alas and Marcus Piggott / Carolina Lemke)

Nearly anything Kim Kardashian West announces will cause a stir, but her latest news has her fans particularly excited. She revealed the campaign for her new sunglasses collaboration with Carolina Lemke, and the images have quickly gone viral. Shot by the legendary duo Mert Alas and Marcus Piggott, the images feature Kardashian West clones in lingerie and bodysuits, and, of course, the sunglasses from the collection, which will start at $90 and will debut on March 19. 

"Inspiration points for the campaign run from iconic visuals of supermodels in the eighties and nineties to elements of pre-CGI science-fiction," the press release reads. "The visual tone and treatment is consistent with Kardashian West’s own preference for sleek and minimal styling, with accents and elements of aesthetic voltage." Scroll down to preview Kardashian West's new campaign and head over to Carolina Lemke's site to pre-order the collaboration

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(Image credit: Mert Alas and Marcus Piggott / Carolina Lemke)

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(Image credit: Mert Alas and Marcus Piggott / Carolina Lemke)

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(Image credit: Mert Alas and Marcus Piggott / Carolina Lemke)

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(Image credit: Mert Alas and Marcus Piggott / Carolina Lemke)
Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.