In Case You Were Wondering What the New Gucci It Bag Is, J.Lo Has It

If you ever want some insider info on what the newest It bag is but don't want to do a ton of research, just look at recent pictures of Jennifer Lopez. She can have any fashion item she wants so why wouldn't she always have the latest and greatest? She's also someone that clearly loves fashion (not all celebrities do), so you can trust her, which brings me to her new Gucci bag.

The new Gucci It bag was released earlier this summer, coined the Diana bag, it's a reimagining of Princess Diana's favorite bamboo-handle tote bag. The 2021 version features a detachable neon belt around the handle (which Lopez seems to have removed) and the brand's coveted double-G logo. The bag comes in medium, small, and mini sizes (J.Lo's pick) and it's already gained a celebrity following in addition to Lopez. It's been spotted on Sienna Miller, Alexa Chung, and Elle Fanning, to name a few. 

If you're in the market for a Gucci It bag, shop it below. Or just take a peek at how chic J.Lo looks wearing it.

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(Image credit: Backgrid)

On Jennifer Lopez: A.L.C. dress; Coach boots; Gucci Diana Mini Tote Bag ($2650)

Shop the Gucci Diana Bag

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Next up: J.Lo just school us on how to style a bra top for fall.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.