J.Crew Has Sold 85,000 of These Perfect French Bikinis
Fact: 85,000 people can't be wrong about a good swimsuit. In J.Crew's newest email newsletter, the retailer revealed its best-selling swimsuit, and it's not hard to see why it's so popular. J.Crew has sold tens of thousands of its French Bikini Top ($48) and Bikini Briefs ($45), which the brand describes as "a classic-yet-modern silhouette that's super versatile thanks to 34 colors and prints to choose from."
And that's not all: The newsletter also spotlighted the bikini's adjustable straps and removable pads, which make it well-suited to everyone. Scroll down to shop the popular swimsuit for yourself and see how French girls wear the French bikini, which features straps that go straight to the band like a bra (as opposed to a halterneck style).
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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