January Letter From the Editor: Fashion as Identity

Happy New Year, Who What Wear readers! I'm thrilled to introduce our new Letter From the Editor video series, which will highlight a different theme each month so you can see what we'll be covering and standing behind in the weeks ahead. For January, our theme is "fashion as identity" and how to find confidence in fashion and your everyday look in 2018.

Watch my video above to hear more, and let us know in the comments how you'd like to see us embrace this theme of fashion as identity. Plus, keep scrolling to shop some of my favorite must-haves of the season.

Talk soon.

xx

Bobby Schuessler

Editorial Director

Styling on Bobby: Coach Moto Jacket ($1400); J.Crew sweater.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.