At Who What Wear Australia we are passionate about supporting new brands. But when that brand happens to be both local and bridal, well, we can barely contain our excitement. Enter, J.Andreatta—the latest emerging label to peak our interest.
Founded in early 2018 by Sydney-based designer, Jessica Andreatta, couture wedding dresses (with a side of red carpet couture) is at the core of her namesake label. Visit her Paddington atelier or scroll the brand's Instagram account, and you’ll fall in love with the J.Andreatta aesthetic.
The wedding dresses are feminine but always harness an edge, and there’s something quietly sexy about each one. Jessica designs for the modern bride but her gowns will stand the test of time. And we aren’t the only ones who have noticed . . .
After heading to New York for Bridal Fashion Week (yep, within the same year of launching in Australia), the brand was picked up by two U.S. stockists—Mark Ingram Bridal Atelier in New York and Kinsley James in Los Angeles—and The Wedding Gallery in London for 2019. And we predict this is just the very beginning.
To celebrate Jessica’s success, we interviewed her about launching the brand, breaking into the international market and the wedding dress trend she predicts will be most popular next year.